The Wakey Blog

Wakefield-Online acquires Solo Magazine

Wakefield-Online and Solo Magazine have joined to create an exciting new partnership in online and offline publishing. This is great news for local businesses, who can now reach local customers in a very cost-effective way.

The last few years have seen a massive shift toward online marketing on a national or international scale, but small local businesses need to reach local customers, so they need a local search directory, not necessarily the huge giants like Google and Yahoo. This is where Wakefield-Online scores over the big boys; your small business is easier to find on a local portal site than it is on the big search engines or even the large phone book companies, AND with more features and at less cost.

But it doesn't have to be an either-or situation between online and offline marketing. The smart way to market your local business is to find a cost-effective way of doing both, and the Solo/ Wakefield-Online package is the perfect answer. Solo magazine is a very high quality glossy magazine, delivered to 10,000 homes and businesses in the Wakefield District. New features include relevant editorial in support of advertisers, with full page advertising for Wakefield-Online, which in turn has weblinks to the advertiser's website. So customers' attention will be drawn from the pages of a glossy mag, to the relevant products and services online, where their interest will turn into positive action, and they will either buy online, contact the business by phone or email, or visit to purchase. The end result is a happy customer and advertising that works!

Go to Solo Blog...

posted by Editor @ 12:08 pm